Girls Girls Girls Girls Girls

The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair

authored by
Ruth Mayer
Abstract

The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.

Organisation(s)
English Department
Type
Article
Journal
Journal of European Periodical Studies
Volume
7
Pages
52-73
No. of pages
22
ISSN
2506-6587
Publication date
07.2022
Publication status
Published
Peer reviewed
Yes
ASJC Scopus subject areas
Arts and Humanities (miscellaneous), History, Language and Linguistics, Literature and Literary Theory
Electronic version(s)
https://doi.org/10.21825/jeps.84787 (Access: Open)